Water Management: Preserving Our Most Vital Resource
For over 15 years, we've operated an industrial wastewater treatment unit with a capacity of 2,000 m³/day.
Treated water is reused for cleaning operations and irrigating non-fruit-bearing trees.
Remaining water is safely discharged into West Nubaria Drain, following Ministry of Environment standards.
All hazardous waste is handled by the Hazardous Waste Management Authority, ensuring full compliance and safe practices.
Waste Management : Reducing, Reusing, and Rethinking Waste
We have implemented a robust recycling and waste reduction system throughout our production processes.
Quality & Sustainability: Balancing Excellence with Responsibility
Our commitment to sustainability is matched by our dedication to quality.
Every porcelain product is crafted to the highest international standards
We comply fully with all environmental and quality regulations.
Health & Safety: Prioritizing People First
Employee health and safety is non-negotiable. We regularly provide
First Aid, Firefighting, and Civil Defense Training and
Comprehensive Emergency Preparedness.
We invest in creating a culture of awareness and readiness, ensuring a safe and responsive workplace.
Community Engagement: Giving Back Where It Matters
We believe in being an active and positive presence in our community. We regulary conduct
Blood Donation campaigns,
Health Awareness initiatives, and
Local Partnerships that improve well-being and support public health efforts.
Circular Economy: Designing for the Future
We integrate circular economy principles into our operations by
minimizing waste at every stage of production
and by
maximizing resource efficiency and product lifecycle.
We reuse materials wherever possible to close the loop.

